There’s a part of what you do that’s beyond, beneath, and before the bounds of language.
As a healer, you know that the color, the sensation, the texture of an emotion carries meaning that the English language often can’t begin to touch.
If you’re a coach, you know your clients’ success doesn't just depend on a clear to-do list. Instead, results flow out of that combination of energy, attention, and devotion that runs deeper than even the most comprehensive, well-articulated plan.
And, if you’re a therapist whose work is based on talking through thoughts and problems, you know there’s something you do that transcends words. As you hold space in the silences between thoughts you create the invisible bonds of relationship that allows the healing to happen.
Your work transcends words, and yet is bound by words
The transformational work you do often feels impossible to describe. It has to be experienced to truly be understood.
I get that, I do. I have walked beside hundreds of transformation professionals - healers, therapists, coaches, and spiritual teachers - and there’s almost always a moment when language can’t quite express the magic you access or the ways you serve and touch the people who need what you do.
And yet...
If you have the power to change lives, you have the power to say how
So, how do we do that?
We tell stories
Storytelling is, in itself, a magical act.
When you tell a story, you’re taking the raw materials of your experiences, struggles, and worries and turning them into narratives that speak truth and spread wisdom.
That’s a powerful transformation. That’s alchemy.
And, from experience, I can tell you that turning your pain into healing stories is more valuable (and reliable) than turning lead into gold.
Join the Alchemy of Story:
A free training for transformation professionals
September 21, 2020 at 7 PM ET
Stories matter to me because I am a lover of myth and fiction.
Stories also matter to me because I have been helping healers, therapists, and coaches promote their businesses for over a decade.
Copywriting and marketing strategy are important, but nothing is as enduring and meaningful as the stories you tell and the bigger story at the heart of your work.
Let’s explore your stories and talk about what makes a story work in the next free training I’m offering, The Alchemy of Story.
During our 90 minutes together you’ll have a chance to uncover the stories you most need to tell and learn what makes a story of transformation work.
