What an Irish Goddess Can Teach You About Writing & Marketing Your Practice

If I had one wish for you, it would be that you would stand sovereign in your life, in your story, and, yes, in the marketplace.

Sovereignty is at the heart personal fulfillment and professional success. When you are Sovereign, you are the confident, compassionate ruler of your own life. You don't assume that you can control everything, but you are sure of your worth and guided by your dedication to the greater good. 

For the healer, therapist, or coach who wants to change lives with her vision and her work, sovereignty is a beautiful thing to aspire to.

A quick Irish history lesson (and a good story to tell over a few pints of Guinness!)

But, before it was applied to the modern individual, “sovereignty” has belonged in discussions of royalty and statecraft.

Goddess by Moira age 5

At the heart of Celtic myth - and particularly Irish myth - sits the Sovereignty Goddess. She is divinity made flesh and an embodiment of the land itself. In order for the king to take the throne and guarantee the fertility of his realm, he had to win favor with this otherworldly woman. And then she took him to bed to seal the deal.

Across mountains meant to be her breasts and across rivers meant to be her blood or tears, battles were waged in her name. The Sovereignty Goddess did not rule, you see. She was the power behind the throne. Or, perhaps, it's better to say the power before the throne.

She supported his royal cause and she crowned the king, but then, she had to stand aside and let him define his own destiny.

Centuries later, when the Irish farmers struggled under English rule, the Sovereignty Goddess reemerged in the folk tales. This time, she was a fairy woman representing dreams of independence. The goddess would appear to young men in a dream and incite them to take a stand for themselves, their people, and their country.

(Does this sound a but like what you do for clients? You help them along their journey of becoming and giving them the tools to succeed on their own, right?)

What does the Sovereignty Goddess have to offer the modern transformation professional?

History is starved of powerful women, so this influential creature is a welcome shot of the feminine. Certainly she got my attention when I was a student, just as she got the attention of the people who used these myths to understand their world.

But a couple of generations of feminist literary and cultural criticism has taught us that “and then a woman appears” is not always a sign of gender equality and empowerment.

Though seducing mortals and actually being a country is all very fabulous, it’s quite disempowering. The goddess is momentarily star of the origin story, but then she is pushed offstage until the hero decides to invade a neighboring kingdom in her honor.

With this in mind, what can a king-making, rabble rousing Sovereignty Goddess do for the transformation professional on their own quest to change the world?

Well, being an essential part of the prologue or “just” having a recurring role in the supporting cast is actually what being a healer is all about.

5 Lessons About Storytelling & Marketing that Only a Sovereignty Goddess Could Teach You

When you’re a therapist or healing professional writing in support of your own work, the Sovereignty Goddess can be the perfect model.

As the writer or the healer, you’re not the star. The reader is the hero. The client is the hero.

Your role is to awaken, inspire, support, facilitate. Though you hope to sustain a long term relationship with your readers and your clients, the focus is on their process and growth, not your role as guide.

Here are five ways to embody the Sovereignty Goddess and make a difference in your business and in people’s lives:

1. Live the Legend: Like the Sovereignty Goddess, you need a powerful legend.
   
   Through your writing and branding, you can build visibility and a strong reputation that invites people to learn more about what you offer. Intrigued by your story as well as the social proof (what people are saying about you), prospective clients (or, perhaps, perspective heroes) will be excited to explore how you can help them rewrite their own stories.

2. Embrace the Magic: The Sovereignty Goddess used magic to turn commoners into kings and warriors.
   
   In our contemporary world, we have our own kinds of magic. After all, there’s something just a little mysterious in that alchemical process that turns ideas into words that help your ideal clients understand that you're the one who can help them become healed and whole.
   
   We create and connect to magic through stories. When you sit down and write out your vision for your clients, describing what sort of transformation you know is possible, you are taking the first step in making heroes who, in turn, can be Sovereign in their own lives.

3. Exercise Choice: Just as the goddess has the power to name her consort, you have a similar power when you decide on your ideal client and reader.
   
   Choose someone who has the life experiences that your stories can speak to. Write for people who seek the outcomes that your work can promise. It’s in being choosy and specific that you’re most effective, telling stories that go deep and doing work that changes lives.

4. Seek to Empower: When that young man laid down with the goddess, it was guaranteed that he’d arise an empowered man ready to make his own way in the world.

   Your hero client/reader is going to use the seeds of your story to create his or her own great narrative. Ultimately, this is what you want: your audience’s new sense of success and happiness originates with you but does not permanently depend on you.

5. Practice Trust: The Sovereignty Goddess understood her role in the grand scheme of things: kings would pass on and young upstarts would need her to help them take their place. She trusted that in every king’s court, her story was told around the fire - the modern equivalent of being shared on the Facebook wall, the Pinterest board, and the Twitter stream.
   
   Create content that matters to you and is designed to speak to your ideal readers and you can trust that your good work will inspire your hero client to share on your story (most likely by crediting your supporting role in their own remarkable journey).

This St. Patrick’s Day, as we celebrate all things Irish (both pagan and Christian), I’d be grateful if you shared the Sovereignty story with your community - who knows what getting in touch with their inner Celtic Goddess might do for them!

Do you need help discovering and telling your own Sovereign Story? The new program, Stand In Your Sovereign Story begins April 14.

2020 update: This post is three years old now, but some of these phrases ended up in my newly published book, The Sovereignty Knot: A Woman’s Way to Freedom, Power, Love, and Magic

15 Stories that Will Help You Find Your Way Through the Holidays

It’s the Tuesday before Thanksgiving and the sun has some climbing to do before it reaches the horizon. The house quakes in the wind and I’m unaccountably sad that there are trucks collecting garbage in the freezing darkness of rural New York November. Somehow it seems tragic and strange that we live in a world that doesn’t have enough daylight hours to deal with its trash. Perhaps my cozy, privileged little bout of worry is forcing story into the hands of those hardened waste collection warriors.

It’s just a paycheck, lady, they might say. You keep to your words and those gigantic cups of tea, and we’ll work at the edges of the day to keep the world running smooth enough for the storytellers and the dreamers and mothers and all the rest who create pretty things for a living. After all, someone has to keep clearing away the scraps to reveal all that beauty you’re looking for.

Stories always find a way. Stories help us find the way.

That. That right there. That little paragraph is proof that there are stories waiting to be revealed in every conversation - real or imagined. Stories lurk in every moment of reflection. Stories even hide in the noisy blackness of a Hudson Valley back road at six AM.

Stories guide us toward the dawn. Stories anchor our worries and our blessings so they become real enough to be spoken aloud.

I didn’t wake up this early to fret over America’s waste problem or its labor practices, though both would be worthy preoccupations in their own time. I’m at my desk because I’m sleepless with stories and gratitude.

I’m here to offer 15 tiny gifts that are all more enduring than the latest soul shaking headline or the worries that race through your mind.

Each story you read, each story you write: it’s a gift.

Early in 2016, 15 writers answered a call.

Fifteen writers joined me for my frightfully ambitious #365StrongStories project. Each contributed a story - of birthing, of dying, of living in spite of all the pain that these simple events bring forth.

With their contributions, each writer lightened the burden of a daily writing project that ended up demanding too much from me. After well over one hundred posts, in May I abandoned my promise to tell a story each day. My life wasn’t designed to produce and publish a story 365 times in a row. I’m not sure that anyone who is dedicated to tending and protecting her creative source would want to force herself into such an arrangement.

But the writers who joined me were doing so much more than helping an overcommitted #365project sister out. Each story was a gift: for me, for the readers, and for the writer who gave herself permission to lavish attention on her own tale.

It’s not to be taken lightly, this work of shaping ideas into something that has a beginning, middle, and end. Turning twenty-six letters into a code we can all understand and then deftly splicing and slicing the words in their own divinely inspired order so that they make a story… that’s alchemy. And alchemy is transformational magic.

[tweetthis]This work of shaping ideas into something with a beginning, middle & end is not to be taken lightly[/tweetthis]

15 short story shaped gifts for you & yours this Thanksgiving

And so, now that the sky is brightening and it’s time to launch my girls into one more school day before the Thanksgiving break, I want to take a moment to thank each writer and to offer their stories to you as the gifts that they are.

Before the family arrives, before you’re up to your elbows in stuffing and sage, and before you have that next glass of wine, read a few of these stories.

May they offer comfort. May they offer inspiration. May they remind you of what you have lost and what you still might find.

Meet the #365StrongStories guest storytellers

Read Doubt and Annie D. by Suzi Banks Baum when you’re rumbling with creativity, self-doubt, and missing your babies.

Read Knowing Motherhood by Barb Buckner Suárez when you’re struggling to find your own voice while still honoring those who taught you to speak.

Read Echo Grandma by Evelyn Asher if you’re separated from your loved ones and are seeking creative ways to connect.

Read When Elder Becomes Child by Tania Pryputniewicz if you’re carrying a parent as you hold tight to stories of the way life used to be.

Read The Woman and Her Irishman by Brenna Layne if you have an ancestral mystery to solve.

Read Traveling Distances by Peggy Acott when you’re journeying to a meal you’re never going to forget.

Read Luis: A Study in Breath by Liz Hibala because we share this holiday with our animal companions too.

Read As I Remember It by Ginny Taylor because the past is often full of pain and survival and we need to honor those memories.

Read The Inconvenient Allure of Solitude by Maia Macek if you just want to slip away from the table to be blissfully alone.

Read Dance Camp by Sara Eisenberg because you need to experience your body through movement, not through overeating.

Read Walking Home by Dawn Montefusco because you need to root into your core beliefs… especially when certain members of the family start talking politics.

Read Stand Here by Stan Stewart if someone in your family is struggling with addiction.

Read The Martyrville Messenger by   Lois Kelly if a loved one’s illness keeps you close to home this year.

Read Up the Mountain by  Sharon Rosen to dive into the sensations of the body and savor the blissful and the brutal.

Read Never Evens by Kelsey Rakes to prepare yourself for the unexpected - especially if you’re expecting.

Are you ready to tell your own authentic, compelling stories? Learn how the Story Triangle can transform your writing and your practice.

Get Your Free Storytelling Guide

The secret behind your post-election writer's block

Someday, it might be fun to tell your grandkids that you had a front row seat for what will surely go down in history as one of the most infamous elections ever. Since every person must tell the story from their own point of view, there will be hundreds of millions of versions of the 2016 presidential race, and they’ll only have one thing in common: each story will have a beginning, middle, and an end.

Eventually, you’ll have the perspective to understand when and how the story started (it probably wasn’t the day the winner announced his candidacy).

You’ll figure out the turning point (surprisingly, it wasn’t the day the Access Hollywood tape was released).

Already, some Americans can tell you the last line of the story: a 3 AM victory speech.

Others are still waiting to figure out how their story ends.

[tweetthis]If you have post-election writer's block it's because you're still living your story[/tweetthis]

How to be sure your 2016 election story isn’t finished yet

It's important to note that having an unfinished election story does not imply that you refuse to accept the results of the American democratic process or that you're into the whole #notmypresident thing. You could say it's more about the state of your heart than it is about making plans to move to Canada.

Here's a quick self-test to see if you're in the camp that's still waiting for an ending:

• If you have a love/hate relationship with the social media feeds and recognize that all these reactions are wrecking your health, but you still can’t look away, your story probably isn’t finished yet.
• If you’re someone who is trying to avoid all political material (except Joe Biden memes) and is focusing purely on videos of cats and puppies, then there's a decent chance your story isn’t finished yet. (And I’m really flattered you broke your own rules to read this!)
• And, if you’re someone who can’t turn journal entries or scattered notes into a complete article or blog post, your story definitely isn’t finished yet.

(Oh, and should you fit the unfinished story profile you probably appreciate pantsuits and the color blue, but that’s sort of a side issue at this point.)

Ultimately, you see the 2016 presidential race as something that’s about a lot more than the person who sits in the Oval Office. You understand that many of the the people you care about and work with can’t get back to life as usual in our post November 8th world.

You’re in touch with all of the feelings of shock, outrage, confusion, and emptiness that make you fantasize about taking to the streets or hiding under the bed. (And you probably vacillate between the two options in the space of a minute.)

But what about the persistent inner voice that says “you must write” (or podcast or try Facebook Live)?

A wise friend, a therapist and writer, who has been writing boldly into the most troublesome issues of the day kindly advised me to "give yourself a chance to wait until you regroup and heal."

My response? "Well, I guess I will be doing a lot of writing from the other side of the grave."

As a writing and storytelling coach for therapists, healers, and people in the transformation business, it’s my job to be two steps ahead. I’m here to support people who write to deepen self knowledge and publish content to support their practices. I show up online in order to model that process, but how on earth can I do that when I have no idea what I really think and I feel unqualified to offer guidance?

That sort of extra pressure only makes the writer’s block even more painful, of course.

But then, I remind myself that every honest person who has shared any insights over the last week owns the fact that they’re stumbling along unmarked paths with everyone else. Many have found a way to say… something. Few of these pieces feel complete or definitive, but that’s ok. Certainty is a lie when you don’t know the story’s real ending.

It’s enough to hold space like Dani Shapiro did, to own our disbelief and disorientation like Rob Bell did, or to apply timeless principles like Susan Piver did.

If it’s not a time for storytelling, it’s a time for story holding

What eases us through this time of confusion?

Stillness. Being aware of the mess. Feeling all the feelings. Kindness. Compassionate conversation.

We actually heal confusion by admitting that we’re mired in it and, as much as we hate to admit it, when we realize that confusion has a measure of power over us.

We collectively achieve clarity when we refuse to rush a story to a neat little ending before its time.

The good news? The wonderful news for therapists, healers, and transformation professionals? It’s your job to hold and keep safe the stories of others. Even if you’re a teacher and it often feels like you're called to perform and convey information, you’re also someone who witnesses and supports others’ growth.

The kind of work you do is about listening. It is the kind of work that asks you to respond to one person’s needs. It does not require you to fully articulate the new left wing agenda or how to reverse this new racism and misogyny sweeping America or how to decide if it's better to protest or pray.

Your work requires you to be articulate in long moments of silence and to hold space for clients going through their own dark nights, through their own stumbling confusion.

Your clients don't need to be guided to the end of their own election story. Your clients need you to help guide them back to themselves.

[tweetthis]In the #election aftermath, it might be better to be a story holder than a storyteller[/tweetthis]

And yet, it is always time for writing and self expression

Even as your work may call you to be fluent in the language of silence, please don’t silence yourself if the words are aching to come through.

I invite you to rely on your writing practice (as well as your meditation practice and other healing modalities that calm and unbind your soul) to find your way through your own confusion. And I invite you to heed the call to share those ideas when you trust the moment is right, when you trust that you must be heard.

Here are 3 things I know as I write beside you through this time of uncertainty:

(And, yes, it's based on the Story Triangle that I use to help writers connect with their readers and their own truth. Click here to learn more. )

1. Self-focused first drafts are essential. Anne Lamott gave us permission to write “shitty first drafts.” By all means, feel free to write utter crap as long as it means you’re getting words on a page.

But please, please, please don’t allow yourself to write lousy versions of what someone else told you to think or what you assume the people want to hear from you. Write for yourself first in order to discover the truths within you.

2. Keep your audience in mind. What does your reader need from you? Why are you writing in this particular public forum? The territory you cover on a Medium post will likely be very different that the ideas you share on your business blog.

Know your platform and know its audience. When you get that SFD into the final draft, it needs to be re-crafted according to the needs of your reader. Do they need reassurance, do they need resources, do they need you to raise a ruckus, or do they need respite from all that election talk?

3. Remember that complete, compelling stories are everywhere, just waiting to be told. The great big election story is still being written as we see what a You Know Who presidency looks like, but there are countless little stories to be told along the way.

Even though many kids have taken the election results pretty hard (who else loves an elementary school kid who is still heart broken because we don't have a “girl president?), children are resilient. What stories are they living in the present moment?

Look for the ways that hope is being wrapped in a beginning, middle, and end. How are people uniting and taking positive action, despite the heavy November clouds?

Do you have stories that are begging to come through you? I can help hold space for you to tell them, support you as you clarify your ideas, and help you craft your words.

Set up a free 15 minute consultation to learn about how writing and story coaching can help you build your writing practice and your professional practice.

Your stories can heal and serve - but only if you're ready to tell them

Your stories can heal, protect, and serve – but only if you’re ready to tell them by Storytelling & Writing Coach Marisa Goudy

These roads are like grooves in my unconscious mind. They’re direct routes into who I really am, but they exist just a few degrees beyond the coordinates of my everyday reality. My daughters and I are driving through my hometown, but I’m not sure they know where they are. They’re focused on seeing friends and the promised ice cream cones and eventually getting to “Neana’s bench.”

I don’t live here anymore. That’s nothing new, of course. I left Cape Cod when I was eighteen just like every other kid with the means and the desire knows to do. But my family doesn’t live in this town anymore either. Strangers dwell in the house where I grew up. All that’s left of our name in this town is etched into my mom’s memorial bench in the church garden.

When we cross into Barnstable, I stop worrying about the most direct path between point A and point B. I trust that I still know seven ways to get everywhere (essential knowledge when you grow up in a tourist town). Soon, I realize I am not choosing streets, I am navigating time.

The lane to my elementary school. Lindsay DiPesa’s old house. The soccer fields that used to be a farm. The rec center where I was a camp counselor. My ex-boyfriend’s parents’ historic home. (Curiously, I ended up passing that place twice, but then, I always ended up back in that relationship even when I tried to leave!)

Every residential area, every sand strewn road has a memory rolled into the pavement. There are hundreds of stories I could tell my girls. Instead, we listen to the radio station that served as the soundtrack to my childhood, and I say nothing.

I’m hoarding my stories. I don’t trust my voice and I don’t trust the tears that threaten every time I remember what the parents of thirty years ago looked like when they stood with their kids at the bus stop on fall mornings. I don’t have the energy to weave these reflections into something that matters to my kids.

If I point out the library, I would feel obligated to say how sad I am that the tree where my mom and I played Piglet and Pooh was cut down to make more parking. If I describe how we used to rent videos from that village store they’ll want to watch something on the iPad.

The good news: you get to choose what stories you tell. Choose the stories that nourish you and your audience.

My girls are still young. For now, I generally get to craft the container of their reality and control what influences their understanding of the world. The goal is to protect them, of course, but I also get to protect myself - especially when I’m lost in tender pockets of grief that are much too much for them to bear.

Telling them more about where mama played and worked and biked and learned might have added to their carseat experience, but it would have cost me too much.

Well-balanced stories heal, protect, and serve.

I talk a lot about the Story Triangle and how you need to balance the needs and interests of your audience with your own needs and interests all while keeping an eye on what makes a story meaningful and compelling.

The Story Triangle is your guide as you tell a story. It enables you to appeal to your audience and honor your authentic voice and make the narrative work. It can also help you decide whether you can tell the story at all.

In an attempt to be a “good” mom who gives the gift of my own history to my children, I could have seized the moment and played tour guide. After all, every kid loves to know what things were like for mom and dad so they can squeal at our primitive ways and also feel connected over all the things that feel just the same. The commentary about seaside suburban life in the 80s and 90s would have filled the whole drive.

But that would have pushed me further off balance than any mama should have to bear, however.

The Story Triangle would have been pushed off kilter and, because these things have real life consequences, when you’re a family in tight quarters, someone would have ended up in tears.

The same is true when you’re a writer telling a story meant to build online community and attract ideal clients. Telling a story that’s too intimate and exposes raw wounds doesn’t serve you or your ideal clients. You get a massive TMI hangover and your readers aren’t so sure you’re the person to help them heal.

The good news: my family still gets to go to the Cape frequently to visit my Dad and my stepmom, though it’s to a different town I’ll probably never really get to know.

I trust that next chapter of my story will be a cheerful one, and one that I’m able to tell with a strong voice. There will be many more chances to take that trip down all the lanes of memory when the girls are older and when my wounds are more fully healed.

There's something to be said for seizing the moment and telling a story when it's timely and fresh. But remember: the story, the audience, and you, the storyteller, are best served when you wait for the right healing moment.

Discover Your Story Triangle

Writing Lessons From the Berry Patch

As is often the way with everyday magic, you don’t notice it even when it’s right under your nose. Or encircling your back yard. We lived in the house for a few years before we realized we lived in wild berry heaven. Our land bursts with joyful, succulent gifts every July, but we never noticed until we slowed down to a toddler’s pace and humbled ourselves to look at the world through the eyes of a child.

And now our second girl is a passionate berry picker too. She’s insatiable, really, but at least we know where to find her when we say “but I thought YOU were watching her!”

This need to chaperone a two year-old in a fruitful paradise that also features thorns, concealed ditches, ticks, snakes, and poison ivy brings life to a halt a few times each day.

When at my best, I'm a merry companion willing to tear my dress to reach that perfect cluster of sweetness. Then there are the moments when I’m itching to start dinner or do some writing or simply go find some shoes so I can satisfy the incessant requests for “Berries! Berries! Mama, ber-RIES!” without injuring myself.

We’re not just picking fruit in the berry patch. We're taking lessons in patience, creativity, and picking the perfect moment.

There are also the in-between times when it’s possible to be the present parent and take an expedition into my own creativity at the same time.

As I said, it took us a while to notice we even had something so wonderful to harvest. But now that we know what to look for and we’ve come to expect this annual burst of Mother Earth’s abundance, we have a chance to learn the berries’ stages of growth. And impatient pickers that we may be, we try to act accordingly.

We know the tight fists, tough beginnings, sparkling jewels, and shining stars. These are the prickly buds, the unripe fruits, the ultimate treat, and the beauty left behind when a berry has been picked.

You can develop and enjoy the harvests of a writing practice in the same way.

Now, think about that story you’ve been longing to tell, the idea that you long to pull out of your head and put on paper. Consider the post that you want to see take root in the hearts of your audience…

At what stage are you? What can you do and what can you expect?

Is it a prickly bud? Perhaps all of the energy still needs to be aimed inward. The idea still needs more time. Though things look quiet from the outside, there’s tremendous growth and organization happening within. The reward seems terribly far off, but the promise is huge.

You need to give yourself time to write some meandering first drafts and to let yourself spend time on the self-focused first draft. Allow. Explore. Practice patience.

Is it unripe fruit? Maybe the structure of the piece of writing has emerged and now you’re tempted to push it out into the world, even if it’s not fully ready. This is when you must remember that the surest way to a disappointment - and a sore stomach - is found when you force a still-in-process post or product in the world. Perfection isn’t the goal, but putting out something that you know is unready is a way of devaluing yourself, your story, and your audience.

Walk away from the piece for hours or days and return with fresh eyes. Call on a friend or think about hiring a writing and storytelling coach who can help you see the big picture and fit all of the vital pieces together.

Is it the ideal moment to harvest? With love, time, and attention - or water, time, and sunshine - that piece of writing is ready to emerge in all of its fullness. Oh, it tastes so sweet on your tongue and it will bring such pleasure and nourishment to those you share it with!

Hit publish and savor the sweetness.

Is it time to share the beauty? There’s a bit of sadness when you release a treasured idea into a world where it might be gobbled up or left to rot on the shelf. Trust that you nurtured your idea with attention and patience. Trust its inherent nurturing nature and promote yourself.

Let other people know about your little shining star. And what if you put it out there and no one seems to notice? Try again. We live in an age of media saturation and a lack of response isn’t a judgement of your work’s worthiness.

I wish I could have you over for a chat down in our berry patch. Let's try the next best thing: set up a free 15 minute consultation to discuss how I can help you get from first shoots to a brilliant harvest.