Sovereign Standard, Issue 35
What’s the reason why people get this close to inviting me to be their writing coach and then press the pause button?
“I really want to give this content creation process the attention it deserves, and I am just not ready to do that yet.”
Whether you're looking to hire a writing coach and editor or whether you're working solo on all the website content, blog posts, and guest posts, you feel the same pressure: “I don’t have time to write!”
The tough love answer to “I don’t have time to write”
Because I like you, I will tell you that, even as a writer, I understand this squeeze. Granted, for me the problem is “I don’t have time to write enough,” but the principle is the same.
There’s so much you want to say, so much that you want to explore… there just aren’t enough hours in the week.
And because I love you, I'll listen to your “not enough time!” lament. Then I will then ask you what your goals are - professionally, creatively, personally.
You’ll think I’m changing the subject and giving you a chance to tell me about all the other really neat stuff that’s more important than your writing practice including your plans to:
- Start a podcast
- Build a membership group
- Develop a product and make money while you sleep (finally!)
- Work your way to Oprah’s couch (because it’s the goal even when you need cable to see it)
I will be so excited to hear about everything you've got cooking! And then I am going to say, because I really believe you have valuable insights that will earn you income and recognition: but how are you going to manifest all that without a writing practice?
Praying that you don’t think I’m telling you to put your dreams on hold while you do something "impossible" (dedicate three hours or more per week to the process of writing), I will remind you:
- A powerful podcast grows thanks to the strength of its show notes and the written content that attracts readers and converts them into listeners.
- A membership group that is all audio or video based will disappoint people who prefer to read information and it will never be a fully searchable, useful resource for anyone.
- Even a sound and visual-based product needs a written component too - and it needs to be marketed with rich content that tells a story.
- Last time I checked, the way people like you and me get on Oprah is by writing a really awesome book.
The soul-level response to “I don’t have time to write!”
“Because it will forward my business” and “because I need to boost my visibility to share my message” - these are great reasons to develop and stick with a writing practice.
But are knowing it's good marketing strategy and understanding my points above really enough to get you to set writing dates with yourself?
"Because entrepreneurship" has never been a strong enough reason to get me to show up to this blog week after week. No promises of big money or fame has inspired me to fill all those little black journals.
There has to be something more to this writing thing. There's a deeper value that compensates the time and the energy and the devotion you must lavish on the writing process.
But, of course, a writer says writing is "the thing"
Now, taking writing advice from a writer - someone who needs to write to make sense of this heartbreaking, ecstatic work of being alive - it’s a dicey thing.
Admittedly, I’m a person who would ask a dozing seatmate on a packed New York City commuter train for a pen because a 90-minute trip without writing implement is unendurable.
It's good to have crazy scribes like me out there (unless you're a cranky commuter). We're here to do the writing for you, right?
The copywriters and the writing coaches in the world - we're good, but we're not that good. We can help you get clear on what you really want to say. We can make you look good on paper. We can empower you to feel like a "real" writer and not just somebody blogging for attention.
But, you need to touch the words at some point in the process. You cannot outsource the practice of writing itself - the discipline of it, the ritual of it, the insights and serendipitous connections that spring from it. Well, you could, but then you'd miss out on all sorts of untold magic.
When you delegate the entire writing process you lose tremendous opportunities to explore and expand your own thoughts. As a creative entrepreneur, as a clinician or healer who wants to make a difference in the world - you need access to your own brilliance.
Writing gives you a direct path into your own most vital wisdom.
Writing = thinking, understanding, feeling
Need some inspiration to turn the writing chore into a writing practice? Meet Saundra Goldman and her #continuouspractice project and join the community of people who show up each day to the practice that matters.
Ready to make time for the writing your business needs you to do? Let's talk about how writing coaching can help you create a practice that works for you.
And, even though my "brave" writing is mostly being confined to my journal, I'm still inspired by the Bravery Blogging Project. This week, it felt courageous to ask other great writers to speak for me!