So you want to write about politics (or whatever issue is troubling you & the world)

So you want to write about politics | Writing and Storytelling Coach Marisa Goudy

Right now, America is made up of two kinds of people. No, I don’t mean Democrats and Republicans.

As a citizen of the interwebs, you’ve made a choice: you’re either someone who posts about the election or you’ve decided to keep your personal and professional feed free of that political stuff.

Maybe you stay silent because just don’t really care about who ends up being president. If you’re in the transformation business , however, I bet that you care deeply about how America’s leadership affects the individual and the collective.

You either add to the conversation or watch from the sidelines based on your personal tolerance for controversy. And, you likely decide to speak up or shut up based on how you think publicly picking the blue team or the red will impact your professional online presence.

How is it working for you? Is it tough to stay quiet or are you regretting the last time you hit “share”?

But 2016 is different and the stakes seem higher (for real this time)

Oh, but wait a minute. You might be part of the third camp.

You might not be broadcasting the latest video from your preferred candidate’s campaign, but you might be taking a stand on hot topics from the latest rally.

In 2016, issues like sexual assault and the treatment of disabled citizens are shot with political nuance. Addressing them at all seems to say a lot about whether you lean left or right.

Suddenly, if you’re a therapist and you’re talking about something you’ve been trained to detect and heal, like the repressed memory of sexual trauma, it means you’re “getting political.” And while you may have a vast community of colleagues and allies who will support your statements - and share what you write - you also open yourself to a whole tide of partisan fervor that you just don’t have the bandwidth or the stomach to handle.

[tweetthis]As a healer, speaking up about the #election is about the personal, political & professional[/tweetthis]

But it’s not political, it’s personal

Just this week two clients - who both tell me they generally prefer to ignore all things political - have sent me pieces about Trump’s comments and how they opened past wounds and how the election is hurting their clients, especially the kids.

These women and I have built a great deal of trust. They sent me raw drafts that dove deep into the pain and the confusion that so many experience every time they look at the news.

This year, it's not political, it's personal. Writer and Storytelling coach Marisa Goudy

Clearly, they needed to explore this territory. And, because the issues were so timely and so painful, it wasn’t enough for these therapist-bloggers to keep these thoughts tucked away on a private page.

Let’s be clear: we all need to explore this territory. Divisions run terribly deep in the US these days, but at the end of it all, we all share a country. We need to do that with greater grace and decency after November 8.

All of us who dare talk about taking a “holistic approach” understand that when one of us bleeds, we all bleed.

Telling and sharing tough stories helps more people understand what that really means.

[tweetthis]We need to tell & share tough stories to show people what #holistic really means.[/tweetthis]

You needed to write it. Does that mean you have to publish it?

My first task as a writing and storytelling coach is to simply take in what’s being said and then reflect it back to the writer. Sometimes, that’s enough.

Typing it out and sharing it with a trusted audience of one may take the charge out of the idea so the writer can let it rest. It may also reveal that the topic is too intimate, unprocessed, and unhealed to go any further.

But, if the writer still feels like she has an enduring passion for the topic and trusts that the words come from "scars, not from gaping open wounds," we begin the editing process that leads to publication - somewhere.

To be sure about whether it’s worth taking the time to really untangle the ideas and perfect the rough draft, I ask a few questions:

• Is this something that belongs on your blog? If your professional website’s main job is to attract parents seeking play therapy for their elementary school kids, a post about how adults can deal with old memories of assault that get triggered by watching CNN is going to be out of place.

• Is this something that belongs on your Facebook wall or elsewhere on social media? If the post is relatively short and would require minimal editing, you might want to use the social media soapbox. After all, it seems like everyone else is, right?Just be prepared for anything… a longish post about a controversial topic could either go unnoticed or become a lightning rod for friends and trolls you never imagined would find you.

• Is it something you want to see on HuffPo or another big site? The decision to seek publication depends on whether you have the time and whether it will help you reach other goals… Would you be able to leverage that new exposure into building your business or growing your community? Your website would need to be ready for the traffic and you’d need to greet them with a relevant email opt-in offer to make it a list builder.Keep in mind that time is not on your side when it comes to writing about issues that are making headlines right now.

Writing about the issues “everyone is talking about” is mostly about timing

Let’s dive into the question of timing for a moment. Ultimately, your decision to invest yourself in a piece of writing that relates to the shock of the moment is largely reliant on the clock.

The election season will end soon - thank goodness! The release of Trump’s Access Hollywood tape is now considered the turning point in the election, but the headlines have moved on to Wikileaks and talk of rigged elections.

This is what always happens. As devastated and incensed as people were about the death of a Syrian toddler, the Brock Turner case, the shooting of unarmed black men and police officers, the mainstream media and the majority of the population have moved on.

Like it or not, the collective attention was soon invested in the next outrage and, occasionally, the nice warm fuzzy (yes, little bird who landed on Bernie’s podium, I am looking at you.)

In the moment when these big stories take over, however, the multitudes are hungry for news, for fresh angles, for provocative opinions. But still, attention is a rare, fleeting commodity.

There’s such a narrow window of time to vie with so many other content producers - including many professional writers whose lives are built to accommodate staying up all night to be among the first to comment on the latest scandal.

Writing about the latest controversy is also about your "why"

Oh dear…

Have I negated everything I said about passion for a topic and the writer’s natural and healthy desire to  explore an idea and be seen?

I don’t mean to. It’s just that I value your time and your precious writing gift so much that I want you to be sure you’re lavishing it on the topics and ideas that feed you - spiritually, creatively, philosophically, and professionally. And I want you to be aware of the trade offs.

I want you to be sure of why you’re writing the piece.

Do you need to say it publicly in order to sleep at night? Will raising your voice about this particular topic improve your bottom line or bring you some online visibility that helps you build a platform over time?

In that case, yes. Stay up late and turn those jagged paragraphs into powerful prose.

[tweetthis]Writing about the latest #election controversy is also about why you're in the transformation biz[/tweetthis]

The case for writing into your passions and daring to be heard

Robert Cox is a therapist, podcaster, and writer who sees the headline, feels the feelings, and starts writing. I got to know him and his writing through the Practice of Being Seen community. It was June when I had a chance to edit the first column he posted over at the Huffington Post, but his response to the Stamford rape trial still sticks with me.

And all of the brave work he’s done since, standing in his power as a trauma therapist and a dad who needs to speak his truth and address the toughest issues of the day continues to impress - and reach an increasing readership. When I decided to write about whether it’s worth writing about the election, I knew I needed to get his perspective:

Much of the reason I do it is grounded in my belief.  I was inspired by Dietrich Bonhoeffer's "The Cost of Discipleship" written just prior to his going back to Nazi Germany - even though [American theologian and ethicist] Reinhold Niebuhr was begging him not to. Bonhoeffer’s point was that I cannot claim to follow Christ if I am not willing to risk everything.

So every time I start to think about the risk, how it might be seen by licensure boards, will it cost me professionally, blah, blah, blah....I hear his voice.

I think about what the world would be had it not been for men like him.  Then writing seems small, but something I can do.

Remember who you are when you start to write about that next incendiary topic

You’re human.

That means the news is going to bum you out and piss you off. It’s going to make you want to hide under a rock and raise hell. It’s going to make you despair the state of the world.

You’re also a healer and a visionary. You’re able to take the news that broke your heart and, through the alchemy of your writing process, turn it into the golden insight that mends the hearts of your readers and clients.

Sit with your rage and your sorrow. Pour them into a selfish first draft that dwells on your pain and your personal reactions. Then, if you’re called to dive deeper and write further, ask yourself how you can move beyond exposing the madness and speak up for your values and also offer solutions.

We need bright white lights in the swirling mess of red and blue. If you’re feeling called to write and publish your response to the latest jaw dropping revelation, we need your shining voice to show us the way through.

Writing Lessons From the Berry Patch

As is often the way with everyday magic, you don’t notice it even when it’s right under your nose. Or encircling your back yard. We lived in the house for a few years before we realized we lived in wild berry heaven. Our land bursts with joyful, succulent gifts every July, but we never noticed until we slowed down to a toddler’s pace and humbled ourselves to look at the world through the eyes of a child.

And now our second girl is a passionate berry picker too. She’s insatiable, really, but at least we know where to find her when we say “but I thought YOU were watching her!”

This need to chaperone a two year-old in a fruitful paradise that also features thorns, concealed ditches, ticks, snakes, and poison ivy brings life to a halt a few times each day.

When at my best, I'm a merry companion willing to tear my dress to reach that perfect cluster of sweetness. Then there are the moments when I’m itching to start dinner or do some writing or simply go find some shoes so I can satisfy the incessant requests for “Berries! Berries! Mama, ber-RIES!” without injuring myself.

We’re not just picking fruit in the berry patch. We're taking lessons in patience, creativity, and picking the perfect moment.

There are also the in-between times when it’s possible to be the present parent and take an expedition into my own creativity at the same time.

As I said, it took us a while to notice we even had something so wonderful to harvest. But now that we know what to look for and we’ve come to expect this annual burst of Mother Earth’s abundance, we have a chance to learn the berries’ stages of growth. And impatient pickers that we may be, we try to act accordingly.

We know the tight fists, tough beginnings, sparkling jewels, and shining stars. These are the prickly buds, the unripe fruits, the ultimate treat, and the beauty left behind when a berry has been picked.

You can develop and enjoy the harvests of a writing practice in the same way.

Now, think about that story you’ve been longing to tell, the idea that you long to pull out of your head and put on paper. Consider the post that you want to see take root in the hearts of your audience…

At what stage are you? What can you do and what can you expect?

Is it a prickly bud? Perhaps all of the energy still needs to be aimed inward. The idea still needs more time. Though things look quiet from the outside, there’s tremendous growth and organization happening within. The reward seems terribly far off, but the promise is huge.

You need to give yourself time to write some meandering first drafts and to let yourself spend time on the self-focused first draft. Allow. Explore. Practice patience.

Is it unripe fruit? Maybe the structure of the piece of writing has emerged and now you’re tempted to push it out into the world, even if it’s not fully ready. This is when you must remember that the surest way to a disappointment - and a sore stomach - is found when you force a still-in-process post or product in the world. Perfection isn’t the goal, but putting out something that you know is unready is a way of devaluing yourself, your story, and your audience.

Walk away from the piece for hours or days and return with fresh eyes. Call on a friend or think about hiring a writing and storytelling coach who can help you see the big picture and fit all of the vital pieces together.

Is it the ideal moment to harvest? With love, time, and attention - or water, time, and sunshine - that piece of writing is ready to emerge in all of its fullness. Oh, it tastes so sweet on your tongue and it will bring such pleasure and nourishment to those you share it with!

Hit publish and savor the sweetness.

Is it time to share the beauty? There’s a bit of sadness when you release a treasured idea into a world where it might be gobbled up or left to rot on the shelf. Trust that you nurtured your idea with attention and patience. Trust its inherent nurturing nature and promote yourself.

Let other people know about your little shining star. And what if you put it out there and no one seems to notice? Try again. We live in an age of media saturation and a lack of response isn’t a judgement of your work’s worthiness.

I wish I could have you over for a chat down in our berry patch. Let's try the next best thing: set up a free 15 minute consultation to discuss how I can help you get from first shoots to a brilliant harvest.

Storytelling Beyond Fear

What scares you most about telling your story?- you have nothing to say - you're afraid what people might say - you're afraid that people won't say anything at all

I had a chance to talk through all of these story-blocking fears with John Harrison for his True Calling Project.

In this conversation we covered how our stories are the foundation of everything we do - as individuals, as professionals, as marketers. And I dared to tell John's viewers the truth:

Storytelling can be scary and it can take a while.

When you face down those fears with a dedicated writing process, the magic happens.

#5 Telling Your Story with Marisa Goudy from John Harrison on Vimeo.

What do you stand for? Who do you write for?

The email subject was “read the last paragraph first.” When my dad sends me a snapshot of a newspaper article you can bet it'll be Cape Cod Times Sunday column by Dan McCullough.

Here’s that last paragraph:

But then I realize what all true writers understand: That we don’t write for our readers - we write for ourselves. We can’t not write. It’s a wonderful, beautiful, terrible, frightening, delicious, dangerous addiction. I know why the cardinal in the woods around my house sings in the early morning: Because he has to. And so I write on…

This isn’t a novel concept. As Dan says, all “true writers” get this. Most of know how Barbara Kingsolver invites you to close the door and write for yourself alone.

Yes, I am in Dan’s camp. I need to write and I would do it even if it wasn’t part of my self-created job description.

But what about you? Must you write?

I know some members of my community are dedicated, in-it-for-life writers.

Then there are those who love to write but who are trying to make something of that relationship.

There are probably a few of you who like the idea of falling in love with writing but you just haven’t met the right stories yet.

Wherever you are on that spectrum, what does the “I must write” declaration of a white-bearded college professor who looks like he comes from Central Casting’s “Yankee fisherman” department mean to you?

It means “1500.”

Put another way, it means 28.846 years.

Still confused? You had to read what came before that crucial final paragraph. In this piece, Dan was looking back on the experience of writing 1500 consecutive weekly columns for his local paper.

How does that make you feel? Inspired? Envious? Ready to write the guy a permission slip to take a well deserved vacation?

In my case, it has me thinking about how a writing practice illuminates the practice of living.

Dan writes about global events, the peace of the salt marsh, homelessness on Cape Cod, and the experience of watching his son grow. Think of all the observations and wonder and frustration that have been distilled into all those column inches.

Think of all the opportunities he had to ask himself “what do I really think?” and “what must I take a stand for?”

Do you need to commit yourself to producing 1.5 million words or promise to sit at the desk until Saturn takes another run around the sun to reap those sort of benefits?

No. One impassioned journaling session or one quick set of notes jotted down between clients that eventually becomes a blog post that matters to you and to your ideal readers is enough. For now. That’s the thing about writing meaningful content. You want to keep doing it.

Why are you writing?

Creating a body of work that you can be known for is a brilliant goal. Certainly Dan’s long public writing career has been a gift to the people on my beloved sandbar. (And it's a gift for Cape Codders alone. I'm not linking to his full post because I can't - there isn't a trace of Dan's piece on the Cape Cod Times site. Perhaps they seek to preserve a local treasure. Maybe they simply know that the guy sells papers.)

But I do agree with Dan. To keep up a consistent writing practice of any sort you must consider your needs and interests as a writer and a storyteller.

Take it from a man who has been writing since Reagan was in the White House - writing is ultimately a gift to oneself. It is part of the natural expression of who you are, as surely as the cardinal’s scarlet feathers are an expression of its power to fly.

We’ll soon be packing the car and heading to the Cape ourselves. I’ll have limited spots for new writing coaching clients over the summer, so I invite you to take the You, Your Stories, and Your Audience course and get inspired to write into the stories that you must tell.

Enroll now and save $50 when you use this special link.

The Truth About Fast and Easy Blogging

“You can ask me anything!” What a bold and crazy statement.

As it happens, in the right environment, it feels safe and smart to do just that.

This week, I am thrilled to be the featured expert over at Agnes Wainman’s Blissful Practice, a Facebook group for clinicians who want to change the conversation around what it means to have a private practice. The group hit 700 members, so if you’re a therapist looking to find a blissful, vibrant community, ask to join!

It started with “what is this whole storytelling thing, really?

I’m grateful for this chance to dive right into questions that include “what is this whole storytelling thing, really?” to how to honor professional boundaries while telling a personal story that tells clients “I get you.”

Then I got a question that kind of freaked me out

A therapist who coaches her colleagues on building their practices wanted some tips on how to streamline her blogging practice. She was writing a weekly post in an hour and wanted to shave some time off the process.

I needed to be sure that my response honored her approach and also stayed true to my message and my experience. After pounding the delete key 1,245 times I replied:

I'd say an hour from start to finish is pretty remarkable.

I must admit I'm not the best resource for "quick and easy blogging tips." I see blogging and writing as part of the bigger picture... developing your ideas on the screen is part of becoming the clinician, businessperson, and individual you want to be. There's no shortcut for that. The intention is that the process is every bit as rewarding as the outcome.

(Just one woman's opinion since years of "just create content!" blogging left me feeling depleted, invisible, and unsatisfied.)

Was I concerned that someone in the business of boosting business would laugh at my answer? “Ha! No writing shortcuts? That’s nice for some people, Miss Writer Girl” Oh, yes.

I was worried that my advice would seem lovely but simply impractical for busy professionals who are already trying to do so much.

Writing & blogging bliss is found in the midst of the process

But then this I got this response from this awesome therapist/coach/writer who happens to be short on time. Her name is Allison Puryear and she's the woman behind Abundance Practice Building 

THANK YOU! Seriously. I think I internalized the message that I should be churning them out. I can write some crap or "quick tips" pretty fast, I bet. I feel like more of a storyteller in my blogs than an advice giver. I decided last year that I'd rather write one valuable blog a week & take the SEO hit by not posting more frequently. I don't want to dilute my message with filler. Now I feel like I have "permission" to enjoy my process instead of feeling like I should be faster. Thanks!

YES! There is power in enjoying the writing process... even if it takes a little while. And our digital world will be a little richer now that Allison is giving her inner storyteller the chance to take over the keyboard.

What about you? Is it time to move away from churning out content and embrace storytelling that connects you with yourself, your stories, and your reader?

Start Here

“I don’t have time to write!”: the Tough Love Answer and the Soul-Level Response

Sovereign Standard, Issue 35 What’s the reason why people get this close to inviting me to be their writing coach and then press the pause button?

“I really want to give this content creation process the attention it deserves, and I am just not ready to do that yet.”

Whether you're looking to hire a writing coach and editor or whether you're working solo on all the website content, blog posts, and guest posts, you feel the same pressure: “I don’t have time to write!”

The tough love answer to “I don’t have time to write”

Because I like you, I will tell you that, even as a writer, I understand this squeeze. Granted, for me the problem is “I don’t have time to write enough,” but the principle is the same.

There’s so much you want to say, so much that you want to explore… there just aren’t enough hours in the week.

And because I love you, I'll listen to your “not enough time!” lament. Then I will then ask you what your goals are - professionally, creatively, personally.

You’ll think I’m changing the subject and giving you a chance to tell me about all the other really neat stuff that’s more important than your writing practice including your plans to:

• Start a podcast
• Build a membership group
• Develop a product and make money while you sleep (finally!)
• Work your way to Oprah’s couch (because it’s the goal even when you need cable to see it)

I will be so excited to hear about everything you've got cooking! And then I am going to say, because I really believe you have valuable insights that will earn you income and recognition: but how are you going to manifest all that without a writing practice?

Praying that you don’t think I’m telling you to put your dreams on hold while you do something "impossible" (dedicate three hours or more per week to the process of writing), I will remind you:

• A powerful podcast grows thanks to the strength of its show notes and the written content that attracts readers and converts them into listeners.
• A membership group that is all audio or video based will disappoint people who prefer to read information and it will never be a fully searchable, useful resource for anyone.
• Even a sound and visual-based product needs a written component too - and it needs to be marketed with rich content that tells a story.
• Last time I checked, the way people like you and me get on Oprah is by writing a really awesome book.

The soul-level response to “I don’t have time to write!”

“Because it will forward my business” and “because I need to boost my visibility to share my message” - these are great reasons to develop and stick with a writing practice.

But are knowing it's good marketing strategy and understanding my points above really enough to get you to set writing dates with yourself?

"Because entrepreneurship" has never been a strong enough reason to get me to show up to this blog week after week. No promises of big money or fame has inspired me to fill all those little black journals.

There has to be something more to this writing thing. There's a deeper value that compensates the time and the energy and the devotion you must lavish on the writing process.

But, of course, a writer says writing is "the thing"

Now, taking writing advice from a writer -  someone who needs to write to make sense of this heartbreaking, ecstatic work of being alive - it’s a dicey thing.

Admittedly, I’m a person who would ask a dozing seatmate on a packed New York City commuter train for a pen because a 90-minute trip without writing implement is unendurable.

It's good to have crazy scribes like me out there (unless you're a cranky commuter). We're here to do the writing for you, right?

The copywriters and the writing coaches in the world - we're good, but we're not that good. We can help you get clear on what you really want to say.  We can make you look good on paper. We can empower you to feel like a "real" writer and not just somebody blogging for attention.

But, you need to touch the words at some point in the process. You cannot outsource the practice of writing itself - the discipline of it, the ritual of it, the insights and serendipitous connections that spring from it. Well, you could, but then you'd miss out on all sorts of untold magic.

When you delegate the entire writing process you lose tremendous opportunities to explore and expand your own thoughts. As a creative entrepreneur, as a clinician or healer who wants to make a difference in the world - you need access to your own brilliance.

Writing gives you a direct path into your own most vital wisdom.

Writing = thinking, understanding, feeling

Need some inspiration to turn the writing chore into a writing practice? Meet Saundra Goldman and her #continuouspractice project and join the community of people who show up each day to the practice that matters.

Ready to make time for the writing your business needs you to do? Let's talk about how writing coaching can help you create a practice that works for you.

And, even though my "brave" writing is mostly being confined to my journal, I'm still inspired by the Bravery Blogging Project. This week, it felt courageous to ask other great writers to speak for me!

The unexpected way your writing practice builds client loyalty and love

Sovereign Standard, Issue 33 “I feel really vulnerable right now,” she said. “I’ve never showed anyone but my husband a very first draft of my writing.”

We have a name to that feeling of being exposed thanks to the brilliant Brené. (Do I even need to mention her last name in this company?)

As a culture, we’re learning that vulnerability is vital to connection and growth. It’s an essential skill to master if you want to make the world more beautiful, bearable, and bold.

And yet, actually doing the stuff that puts your vulnerability skills to the test? Well, that’s another story.

Honoring your clients' vulnerability - and bravery

The client I quote above reminded me that sharing your writing - especially what Anne Lamott famously calls the “shitty first draft” - can be a terrifying experience.

Pressing “publish” and sending your words into the public arena isn’t the only thing that’s scary. Just sending it to someone who has earned your trust, like a writing coach, can give you the whim-whams.

Even if you want me to look more deeply at your writing. Even if you want me to question your logic and rework a paragraph that took you 45 minutes to write. Even when you trust me and trust our co-creative writing process, you still may shudder when I say "so, I read your piece..."

Almost everyone wrestles with the writing shame that was instilled in them by dismissive English teachers, unholy nuns, or grammarian grandmothers. I have to remind myself - often - that I’m pushing people into uncomfortable spaces by simply doing my job.

Are you in the vulnerability business too?

My dance with these beloved, vulnerable writers becomes even more complex since my clients themselves are in the vulnerability business.

And some of them never knew it was going to be part of the entrepreneurial ride. 

Therapists & Counselors, thank you for being our vulnerability gladiators

Therapists, of course, are schooled in the art and science of vulnerability. You specialize in emotional exposure - and how that tends to make people react or shut down.

Thank goodness we have you, dear counselors! I envision you there doing your brilliant work in the green room of the Daring Greatly "arena.” 

Creative Entrepreneurs, you know you have a place in the arena too, right? Suit up!

And then there’s the rest of us creative entrepreneurs who learn from Brené Brown’s books. We look to the thought leaders (and bloggers!) who expose the crazy-sexy-scary underbelly of being alive and putting ourselves out there.

We creative entrepreneurs are not necessarily trained in the intricacies of the human psyche, but we still need to recognize we have a role to play in this arena.

When you’re in the business of creation or transformation and you dare to dip beneath the surface of everyday life, you’re going to be asked to hold space for clients when they come up against their own shudders of shame.

Support clients in their most vulnerable moments and help them make real, positive change… When you do that, you’re performing a service that’s so much more valuable than whatever you say you do on your website.

When you hold space in that way you’re creating a long term client and a forever fan.

How can you make vulnerability one of your greatest assets?

If being “that person” who can hold space for a client when she feels most exposed is how you earn the trust that builds a practice and a business, how can you get better at it?

Start by recognizing what makes you feel vulnerable. Start with what feels risky. Start with your writing.

4 Key Lessons in Vulnerability You Can Learn From Your Own Writing Practice

• Recognize that you are stepping into the arena whenever you publish a blog post. Congratulate yourself for that.
• Realize that showing one focused reader something that you have written may feel a lot harder than sending it to a million faceless internet surfers.
• Acknowledge that your writer’s block is about more than time constraints and a hatred of grammar… it's likely rooted in that tricky mix of “please see me” and “eek! stop looking at me!”
• Notice when you’re asking your readers to be vulnerable. You’ll hone your vulnerability super powers when you become aware of the content that pushes readers out of their comfort zone.

Simply put, when you know your own vulnerabilities more intimately, you’ll be better able to detect them and honor them in others. People love it when you do that, you know. Think you might be ready to entrust me with your stories and your writing practice? Learn more about the writing coaching relationship.

I'll leave you with my favorite working definition of vulnerability by the brilliant Ahri Golden. Soak in these words. Put them into practice.

Vulnerability In the space between you and me Vulnerability is power Vulnerability in the space between you and me Vulnerability is the opposite of weak