“Who are the best storytellers?” After a serious binge on this particular podcast, I knew this was the host’s pet question. As ever, he indicated to the guest that he wanted a “creative” answer that would challenge the assertion that marketers are the greatest storytellers. (Only on a marketing podcast does anyone assume “marketers are the best storytellers” is the most interesting answer).
Seth Godin, the man behind All Marketers are Storytellers and so many other brilliant books, broke the mold (as usual). According to Mr. Godin, the best storytellers are:
Mothers.
The host spluttered. He dissolved into nervous laughter. He tried to explain Seth’s answer for him and talk about how mothers are empathetic and caring. Then he trailed off about how he wasn’t going to get all “soft and fuzzy.”
Seth didn’t go there. Instead, he described mothers as people who devote 15 to 20 years crafting a human being. They don’t use tools or hacks learned at a conference. They merely set standard and live a life that leaves a story behind.
On behalf of the mothers out there - those of us who know we’re storytellers and those of us who haven’t discovered that yet - I thank you Mr. Godin, from the bottom of my maternal but not-so-soft-and-fuzzy heart.
The greatest story you’ll ever tell is the story that you live and devote to someone else. This is the foundation of my approach to telling stories that connect.